An off-Strip casino hotel is rolling out a new player loyalty program as part of the property’s shift to new management.
Virgin casino-hotel will launch Cherry Rewards in March, according to a news release. The casino said the new rewards program will be “one of the most transparent and easily understandable,” in Las Vegas, touting “simpler ways to earn points and level up faster.”
Details on tier matching and new member sign-up offers will be announced in the coming weeks. Existing Momentum members will be automatically enrolled in Cherry Rewards and can collect new cards beginning March 5, according to the release.
