Veikkaus, Finland’s government-owned betting operator and World Lottery Association member, has launched its new, next-generation sports betting platform powered by OpenBet, a leading provider of betting and gaming technology, content and services.
The long-term partnership marks a major milestone in Finland’s evolving gambling landscape, offering an enhanced omnichannel experience across digital and retail channels in anticipation of the country’s upcoming regulatory changes in 2027.
Through its collaboration with OpenBet, Veikkaus now offers Finnish players one of the country’s most advanced and intuitive sports betting experiences across its online platform and retail network of over 4000 point-of sale terminals. With its upgraded capabilities, the operator is well-positioned to strengthen its offering in a dynamic and increasingly competitive marketplace, while continuing to meet the highest standards of compliance.
