A study by Tiange (Patrick) Xu, Ph.D., a postdoctoral researcher at the University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI), examined the growth of gambling vlogs and slot streamers on YouTube.
The study, “An In-Depth Analysis of Slot Machine Vlogs on YouTube,” was presented at the 19th International Conference on Gambling & Risk Taking, attended by researchers, regulators, operators, and public health experts. It offers one of the most detailed looks yet at one of gambling’s fastest-growing forms of online content.
Not long ago, most gambling marketing came directly from casinos and sportsbooks. Today, much of it comes from content creators.
