Last week, the U.K. Gambling Commission achieved a breakthrough of sorts when it issued a hotly anticipated white paper, the agency’s most comprehensive review of gaming regulations since mobile wagering became ubiquitous in the space.
Delayed more than a year amid political turmoil, the 336-page document sets new standards on online player protections, sports betting marketing, and advertising targeted to vulnerable populations, among numerous other areas. Across the Atlantic, the lengthy review has been closely watched by responsible gambling advocates to determine if the standards will have a discernible effect on the sports betting ecosystem in North America.
Keith Whyte, executive director at the National Council on Problem Gambling, believes the U.K. report likely will have significant implications for U.S. gambling policy.
