UK survey shows “significant” drop in gambling ads seen by young people

UK survey shows “significant” drop in gambling ads seen by young people

Article brief provided by iGaming Business
  • Richard Mulligan, iGaming Business
November 19, 2023 10:40 AM
  • Richard Mulligan, iGaming Business

Great Britain has seen a significant reduction in the number of young people exposed to gambling adverts according to new Gambling Commission research. The Gambling Commission has announced the release of its annual Young People and Gambling survey for 2023.

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The report highlights a drop of 10 percentage points among 11- to 17-year-olds who had seen or heard adverts in the prior 12 months. Some 55% and 53% had seen offline and online ads respectively in the past year. This was compared to 66% and 63% in 2022.

“This represents a significant decline,” the Gambling Commission said.

The survey, which interviewed more than 3,000 young people, found a reduction across a number of sections. This came despite 17-year-olds being included in the survey for the first time.