UK industry group’s first code handbook determined to ‘raise the standards’

Wednesday, November 6, 2024 7:37 PM
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  • Jessie Sale, SBC News

The Betting and Gaming Council has published its first Code Handbook, as it looks to give a more in depth guide on raising standards in the UK betting industry,

A trio of codes have become part of License Conditions and Codes of Practice for members. These measures have already been implemented across the sector.

At the heart of the casino sector’s new guidance is safer gambling: ensuring that messaging and increased information is prevalent within the land-based casino environment.

Amongst other strategies one aims to ensure that slot machine safer gambling messaging is boosted – ‘outside of game play, at least 20% of slot machine top screen imagery to be dedicated to safer gambling messaging, where game and machine functionality permits’.