Sky Betting & Gaming (SBG) has been found to have breached UK data protection laws in a case brought by a problem gambler who lost more than £45,000 [$56,000] with the company.
A High Court judge ruled that Bonne Terre Ltd, which operates as SBG, did not have a lawful basis to collect the anonymized claimant’s personal data through cookies. Nor should it have then profiled the player for the purposes of serving direct marketing online. Justice Collins Rice described the profiling practices used between 2017 and 2019 as “parasitic”.
The court heard that the claimant lost more than £45,000 over 10 years with SBG, while intricate details of how their data was collected and used was presented.
