One of the UK’s leading gambling brands allegedly paid blogs advising new mothers to recommend its online casino games and link to its website, in a tactic that has been condemned as “predatory” by leading mental health and addiction experts.
Coral struck deals with parenting bloggers to embed links in posts offering tips, including on how to relieve the stress of caring for a new baby.
One post, ostensibly about baby food recipes, said: “If as a mum you can’t leave the house, then why not consider bingo online?
“You can click here to play Bingo online at Coral – this momentary break from childcare can prove beneficial.”
