The Gambling Commission is delaying the implementation of an update to the Social Responsibility Code on direct marketing by consent. The update’s original wording suggested operators may have to deny service to players until they set their marketing preferences.

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The update will now come into force on 1 May 2025, instead of the original date of 17 January 2025, the Commission announced in a statement issued on 27 August.

Operators said the original wording for paragraph six of the Social Responsibility Code section 5.1.12 – a new addition to the Licence Conditions and Codes of Practice (LCCP) – was unclear.

Licensees warned the language used suggested they would have to deny service to already opted-in customers until they confirmed their preferences.