Ministers are considering hardening the language used in gambling adverts because of concern about the number of people becoming addicted.

Previous slogans have been criticised for not being effective in deterring gambling. One was “When the fun stops, stop”, and the newest one is “Take time to think”…

Rishi Sunak is poised to resurrect plans to curb online gambling. About 2.2 million people in Britain are problem gamblers or are at risk of addiction.

During her brief tenure as prime minister Liz Truss shelved the government’s review of the gambling laws — which has been repeatedly delayed — because of her concerns about the impact on businesses.