Sheffield City Council is bringing in the ban for all advertising hoardings, online media and sponsorship opportunities that fall under its control. Council director of public health Greg Fell said the idea was to “set a tone” rather than see it as a cure for problems such as obesity and gambling.

A meeting of Sheffield City Council’s finance committee (March 18) agreed to the policy…

The policy can be eased to support local small and medium-sized businesses.

The committee report said that potentially revenue could drop but evidence from other local authorities which have brought in similar bans have not seen that as affected brands are switching to spaces which are outside a council’s control.