The Advertising Standards Authority (ASA) has ordered Ladbrokes to remove a tweet after the bookmaker was found to have violated Committee on Advertising Practice (CAP) rules.
In October 2022, the Entain sports betting brand published a tweet featuring a reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly.
The prominent footballers were pictured alongside text reading “Can these big summer signings make the question marks over their performances go away?’, against a backdrop of question marks.
After viewing the tweet, the ASA challenged whether the advert included individuals ‘who were likely to have a strong appeal to those under-18 years of age’, in breach of the CAP code.
