Two English Premier League clubs accused of breaching gambling ad guidelines

Sunday, March 23, 2025 6:20 PM
  • Dan Sheldon, The Athletic

Everton and Leicester City have been accused by an anti-gambling body of breaching the Gambling Commission’s demands by advertising gambling firms which are now unlicensed in the United Kingdom but whose controls against UK customers using the sites are easily bypassed.

The Coalition to End Gambling Ads (CEGA) has written to Everton and Leicester, which respectively display Stake.com and BC.Game’s logos on the front of their playing shirts, and urged the Gambling Commission (GC) — the body responsible for regulating gambling in the UK — to take action against them.

The Athletic has seen video evidence which shows that while Stake has taken steps to deter UK customers, they are easy to bypass.