The Super Bowl is the, uh, Super Bowl of many things—from avocado consumption to house parties. Among the second Sunday in February’s claims to fame, it’s also the Super Bowl of sports betting. According to a 2023 American Gaming Association survey, approximately 50.4 million American adults were expected to bet on last year’s Super Bowl 57, wagering an estimated $16 billion. That’s a huge boost from 2022, when it was 31.4 million Americans betting $7.6 billion.
As we head toward Super Bowl 58, Tums, the venerable over-the-counter heartburn relief, is looking to get in on the action with a new big-game-focused campaign called “Prop Bites.” The antacid brand has teamed with DraftKings for snack-punned play on prop bets.
