According to new research by TransUnion, fewer Americans engaged in online US sports betting as worries of a recession grew during 2022. The Consumer Pulse Online Sports Betting Study showed that almost half of US sports bettors (49%) reduced discretionary spending in Q4 2022.
The study also revealed that the number of consumers engaged in betting has dropped from 19% in Q2 2022 to 11% in Q4 2022.
Conducted Nov. 1–9, 2022, by TransUnion in partnership with third-party research provider, Dynata, the survey comprised 2,835 adults. The findings don’t reveal to what extent, if any, the consumers were using illegal sports betting websites versus regulated operators.
The research included Millennials and high-value bettors as key segments of the online gaming industry.
