This couple built an obscure corner of sports betting into a billion-dollar business

Saturday, April 22, 2023 1:30 PM
  • Katherine Sayre, The Wall Street Journal

A husband-and-wife team founded a tech company here that is quietly policing the multibillion-dollar online-gambling industry in the U.S.

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GeoComply scrutinizes nearly every online bet on sports to determine whether the wager is happening in a state where it’s legal. Over the past five years, the company has signed on DraftKings, FanDuel, BetMGM, Caesars and other betting operators as customers as online gambling rapidly expanded across the U.S.

The company blocks bets from gamblers in the wrong states and bettors spoofing their locations to skirt the law, and monitors dark-web fraudsters pursuing the big promotional sign-on bonuses offered by betting companies.