A gambler accepts the role randomness will play in any session. But a casino designer or game designer falls on the opposite side of the spectrum, seeking to craft predetermined boundaries within a universe of chance.
Their goal is to make customers feel comfortable gambling — even if philosophies on how best to do that vary.
“There are no secret or hidden details about casino marketing manipulating players,” noted casino designer and consultant Bill Friedman told Casino Reports. “When it comes to casino design, it can draw gamblers in to play or push them away, but it does not hold them longer.”
