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The London-based firm behind controversial Premier League gambling sponsors

Sunday, June 20, 2021 7:18 PM
  • Joey D'Urso, The Athletic

A London-based firm called SportQuake has been a key player in brokering sponsorship deals between football clubs and controversial ‘white-label’ Asian gambling companies, it can be revealed.

SportQuake has played a role in agreements between the likes of Newcastle United and Tottenham Hotspur with Fun88, Burnley and Paris Saint-Germain with LoveBet, Bournemouth with M88, and Crystal Palace with ManBetX, which are collectively worth tens of millions of pounds.

What do these gambling firms have in common? They are all based in Asia and access the UK market via the ‘white-label’ system. A ‘white-label’ is a site that is operated by someone other than the brand owner.