Virginia: The hard sell for Richmond’s casino referendum

Wednesday, October 18, 2023 9:25 PM
Photo:  Urban One (courtesy)/rendering of Richmond Grand Resort & Casino
  • Ned Oliver, Axios Richmond

What’s it take to get a reticent voter to the polls? Casino supporters are betting on free Uber rides to early voting locations plus free lunch when voters get there.

With more than $8 million to spend on this year’s referendum campaign, the pro-casino campaigners are sparing no expense to turn out voters for what is otherwise a sleepy election year in the city. It’s an unprecedented amount of money to throw at a local referendum campaign in Virginia. The campaign is on track to spend more than $100-per-vote cast, assuming a similar turnout to 2021.

First, the Uber rides. Canvassers with Unite Here say they’ve shifted from simply urging residents who answer their doors to vote yes.