“I gotta get a f****** 10, bro,” Kick streamer Adin Ross says as he plays a round of high-stakes blackjack. The dealer busts, leading to an $877,550 payday for Ross. “I’m going to take this and get the f*** out, bro.”
The emergence of Kick, a newer rival to the well-known streaming platform Twitch, is a testament to the power of creators and their communities. Trainwreckstv, a well-known creator, along with some financial backers, took the initiative to offer a lucrative 95-5 profit share option. This was meant to empower the streaming community. It was inspired by Twitch’s decision to crack down on gambling streamers and (in some creators’ opinions) unfairly compensate streamers.