With football season ramping up, various social media sites have seen a swarm of new advertisements urging users to download various apps that would allow them to win big on the outcomes of upcoming sporting events.
Some ads make an even more enticing claim to potential Texas bettors: that placing money on the games is newly legal. One ad from prediction market app Polymarket states that football trading is “now legal” in Texas. Other ads imply there are workarounds to the state’s strict gambling ban.
“I found a way to bet on the NFL even though we live in Texas,” reads a simulated text in one Instagram ad from prediction market app Kalshi.
