Taylor Swift’s partnership with Crown criticised by anti-gambling experts

Taylor Swift’s partnership with Crown criticised by anti-gambling experts

Article brief provided by The Sydney Morning Herald
  • Kerrie O'Brien and Martin Boulton, The Sydney Morning Herald
June 22, 2023 1:11 PM
  • Kerrie O'Brien and Martin Boulton, The Sydney Morning Herald

Anti-gambling advocates have criticised Taylor Swift’s decision to partner with Crown for her upcoming Australian tour, arguing that the tie-in could encourage gambling among the singer’s fan base.

Story continues below

When Swift announced the Australian leg of her Eras tour on Wednesday, it was described by the promoter, Frontier Touring, as being “presented by Crown”. Crown did not disclose the monetary value of the deal but previous sponsorship arrangements with the Australian Open and the Grand Prix have meant sports stars and their teams stay at the resort.

Crown told this masthead that the deal with Swift was strictly with the organisation’s Crown Metropol hotel, not its gaming centre. As a presenting partner, Crown has been allocated a highly sought-after pre-sale ticket allocation, allowing fans to purchase tickets to Swift’s shows as part of a hotel package.