Swedish committee rejects stricter rules for gambling ads

Tuesday, November 29, 2022 5:31 PM
  • Daniel O'Boyle, IGB

The Culture Committee of Sweden’s Riksdag has rejected a proposal to implement tighter advertising rules for higher-risk gambling products, arguing that it was an attempt to bring in a tiered system of regulation “by the back door”.

The committee opinion came in its report on a gambling reform bill aimed at reducing harm and improving channelisation.

Initially the government had considered a ban on “high-risk” gambling ads between 6am and 9pm.

Initially the government had considered a ban on “high-risk” gambling ads between 6am and 9pm.

However, in the version of the law published by the government, it opted not to implement a ban. Instead, it said that gambling ads should be subject to “adjusted moderation”.