Swedish committee rejects stricter rules for gambling ads

Swedish committee rejects stricter rules for gambling ads

Article brief provided by IGB
  • Daniel O'Boyle, IGB
November 29, 2022 5:31 PM

The Culture Committee of Sweden’s Riksdag has rejected a proposal to implement tighter advertising rules for higher-risk gambling products, arguing that it was an attempt to bring in a tiered system of regulation “by the back door”.

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The committee opinion came in its report on a gambling reform bill aimed at reducing harm and improving channelisation.

Initially the government had considered a ban on “high-risk” gambling ads between 6am and 9pm.

Initially the government had considered a ban on “high-risk” gambling ads between 6am and 9pm.

However, in the version of the law published by the government, it opted not to implement a ban. Instead, it said that gambling ads should be subject to “adjusted moderation”.