SunBet is asserting itself as one of South Africa’s leading online bookmakers while in the early stages of new leadership, with its parent company, Sun International, now headed by former William HIll CEO Ulrik Bengtsson.
According to Sun International’s interim financial, SunBet Group revenue for the first six months of 2025 rose 70.7% year-over-year to R874m (€42.6m/£36.8m) from £512m the year prior, while adjusted EBITDA also climbed an impressive 71% to R301m (R77m).
This performance was largely driven by an increase in customer numbers. The group detailed that the total number of unique active players was up 70.6%, the number of first time depositors up 43.5%, while deposits in general rose 105.2%.
