South Africa-facing gaming and hospitality group Sun International is aiming to double its online market share from its current 4.5%.
Sun International is seeking to double its online market share in South Africa, where its Sun Bet brand currently maintains a 4.5% share, the fourth-highest in the market. The country’s online GGR is expected to roughly double in value to around R100 billion by 2030.
Speaking to analysts during its Capital Markets Day presentation on Monday, Group CEO Ulrik Bengtsson said the company would be “more aggressive” in its efforts to gain market share, by focusing on product improvement and development.
