With soccer’s Women’s World Cup poised to be perhaps the most-watched women’s sporting event of all time once it kicks off next week, a group of European sports betting leaders has released a global study titled “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges.”
The study, conducted by the German Sports University Cologne and unveiled at the iGaming Business Live! confab in Amsterdam on Wednesday, looked at the size and characteristics of the women’s sports betting market by focusing on five sports: soccer, tennis, basketball, cricket, and volleyball.
Among this quintet, soccer wagering led the way, exhibiting an annual growth rate of 20% since 2020 and more than doubling the level of participation of female bettors along the way.
