The NHL’s St. Louis Blues have made DraftKings an official partner of the team. The announcement comes ahead of Missouri’s December 1 legal sports betting launch and aligns with DraftKings’s league-wide NHL partnership that dates back to 2021.
According to the Blues, the agreement will include a focus on responsible gambling initiatives. Team officials said the partnership will feature a pregame, in-arena segment focused on safe gambling and support tools.
Those tools include activity trackers and budgeting features that DraftKings has designed to help users monitor and limit their gambling behavior.
Chief Revenue and Marketing Officer for the St. Louis Blues, Steve Chapman, said, “Providing Blues fans with the tools on how to play responsibly is a high priority for our organization as we all prepare for sports betting to launch in Missouri in December.”
