Sportsbet has increased its marketing spend by millions of dollars in an advertising blitz ahead of an expected crackdown by the Australian government.
The business spent an extra $19m on marketing in the first half of 2023 compared with the same period the year before, the financial results of Sportsbet’s Dublin-based parent company, Flutter, show.
Flutter said the “additional marketing spend of £10m” was necessary “to defend our leadership position” in Australia.
The Australian market is fiercely competitive, with a number of new entrants. The industry’s annual turnover is worth around $50bn.