Sports gambling TV ad spend is now up 10% in total spend to $237.8 million, with a sharp rise in impressions and airings for the sports TV-heavy programming period September 1 through December 26, according to estimates from EDO Ad EnGage.
Sports gambling impressions were up 52% to a total of 20.7 billion — up from 13.6 billion a year ago, primarily due to airings more than doubling (to 59,81) versus 26,950 airings the year before.
Sports gambling TV ads have also seen a significant surge on non-sports TV networks including TBS (3,270 airings); FXX (3,010); truTV (3,130); Discovery Life Channel (2,160); and American Heroes Channel (4,960), to name a few.
There has been a shift in spending in the category, with more money going to Amazon Prime Video — which has seen a strong rise in its viewership for the NFL’s “Thursday Night Football” versus a year ago.
