As the NHL and NBA prepare to begin their seasons, the NFL swings into high gear, and postseason baseball inches closer, fans will be getting their fix for high-stakes drama in the weeks to come.
However, Canadians are seemingly putting their hard-earned cash on the line less often, especially compared to sports bettors in the United States.
A new study from market research firm Leger found that Canadians are lagging behind their American counterparts in sports betting appetite, with Canadians more likely to express concerns about the number of sports betting ads and opposition to its associations with sports media companies.
