Sportradar, one of the world’s biggest sportstech firms, has announced a significant expansion of its iGaming proposition via the launch of a new division.
The Swiss-based multinational has launched Playradar, an iGaming-oriented brand which will develop cross-vertical gaming products tailored towards global betting and gaming operators.
Sportradar has been hinting at the expansion of its iGaming proposition for quite some time. Carsten Koerl, Chief Executive Officer, commented on the opportunities available to the brand in the sector during Sportradar’s earnings calls in 2025, for example.
This does not mark Sportradar’s debut in iGaming, but rather an expansion of its existing presence.
