Early on a weekday morning, Ross Mollison leads a tour of the under-construction Glitterloft, his disco club at The Linq Hotel. This is where, in his vision, Vegas showgoers will pay to groove with a Finnish dance instructor in the new entertainment experience “DiscoShow.”
Why disco? “Because I love it,” he says. But will audiences love it? “I think people are going to lose their minds,” Mollison says.
Set it to music. Consider the Spiegelworld founder’s fertile brain all the market testing “DiscoShow” needs.
The $40 million production makes its premiere Saturday, after running in previews for three weeks. About seven years in development, “DiscoShow” is staged at Glitterloft, formerly the Imperial Palace sportsbook.