New online gambling player accounts in Spain decreased by over half in three years due to marketing restrictions and a ban on welcome bonuses in 2020.
Research published by the peer-reviewed Harm Reduction Journal on 13 June showed the number of new online gambling accounts opened in 2023 totaled 1.35 million, down 55% from the 3.01 million registered in 2020, due to Spain’s gambling ad restrictions and bonusing ban which came into force in 2020.
The restrictions also impacted marketing and bonusing spend, and the research suggested the ban on welcome bonuses could have been one of the main reasons for the drop in activity among new players.
