Three sportsbooks say South Carolina-Iowa NCAA basketball final was most-bet women’s event ever

Three sportsbooks say South Carolina-Iowa NCAA basketball final was most-bet women’s event ever

Article brief provided by Sportico
  • Dylan Manfre, Sportico
April 8, 2024 9:24 PM
  • Dylan Manfre, Sportico

Caitlin Clark came up short in her quest to lead Iowa to the national championship in her final college game.

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Major U.S. sportsbooks DraftKings, FanDuel and BetMGM confirmed ESPN’s report that Sunday’s NCAA women’s basketball national championship game between South Carolina and Iowa was their most bet on women’s sporting event on record.

FanDuel specifically saw a 155% increase in the amount of money bet and a 205% increase in its bet count compared to how the 2023 national title game performed at the sportsbook. The large betting increase is an indicator of the increasing financial value of women’s college basketball. The NCAA valued the women’s tournament at around $65 million in its new media deal that begins in September, according to the Associated Press.