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Soo Kim’s British gamble: what does Bally’s really want in Europe?

Monday, June 1, 2026 7:36 PM
Photo: Courtesy photo
  • Martin Bjoerck, iGaming Business

There is a particular kind of investor who appears when industries are distressed, unfashionable or structurally misunderstood. Soo Kim belongs in that tradition.

The South Korea-born, Queens-raised hedge fund manager built his reputation through Standard General, the investment firm that specialized in troubled assets others considered too indebted, politically difficult or operationally messy. Critics called him opportunistic. Admirers called him disciplined.

Now Kim, who is also the chairman for Bally’s Corporation, is attempting something more ambitious: the construction of a transatlantic gambling group assembled through debt, distressed assets and strategic patience. Nowhere is that ambition more visible than in Britain.

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