Gambling’s commercial role in football across six of Africa’s biggest countries remains strong, evidenced in the latest GeoPoll survey.
The 2025 study on gambling participation revealed that 60% of all 4,191 participants were actively betting on football, reinforcing the sport’s social significance in the nations of Uganda, Kenya, Tanzania, Nigeria, Ghana, and South Africa.
Likewise, the gambling sector has played a core role in the sport’s long-term development, with betting operators actively supporting leagues, professional teams, and grassroots football.
Football itself serves as a core marketing platform for nearly all major operators active in the above six markets, such as BetKing and Betway.
