Online sports betting giant FanDuel on Monday announced an NBA show that will debut this season on the sportsbook’s newly launched TV network. The show will offer news, analysis and, of course, betting lines.

It also will include regular appearances by Shams Charania, the star reporter for The Athletic and a leading NBA news breaker, in the latest blurring of lines between two evolving industries: sports media and sports wagering.

In the four years since the Supreme Court overturned a decades-old law that limited most sports betting to Nevada, gambling operators have battled for market share as states have legalized wagering.