Sega Sammy’s FY25 sales hit by decline in pachinko but new gaming segment shows promise

Tuesday, May 13, 2025 2:13 PM
Image aggregated from Inside Asian Gaming.
  • Ben Blaschke, Inside Asian Gaming

The new gaming business segment of Japan’s Sega Sammy Holdings showed positive signs in its first year of operations, generating sales of JPY5.4 billion (US$36.4 million) and Adjusted EBITDA of JPY1.0 billion (US$6.7 million) for the year ended 31 March 2025.

However, it was a different story for the pachinko and pachislot segment where sales fell 27% year-on-year to JPY97.1 billion (US$654 million) and Adjusted EBITDA by 46% year-on-year to JPY24.2 billion (US$163 million).

Those woes in pachislot and pachinko ultimately saw group-wide sales fall by 8.5% year-on-year to JPY428.9 billion (US$2.89 billion) despite locking in some year-on-year growth in its core entertainment contents, or computer gaming, business. Group-wide Adjusted EBITDA grew by almost 14% to JPY62.2 billion (US$419 million) thanks to extraordinary income generated by the sale of shares in its non-gaming Japan resort Phoenix Resort.