At SBC Summit Americas’ Affiliate Leaders Summit, industry leaders tackled a pressing issue facing operators, affiliates, and content creators alike: how can influencer marketing support player engagement without compromising responsible gaming?
Andrew Garven, Head of Marketing at Covers, set the tone early. “All of our bets are made by real people,” he said. “We’ve leaned in a little bit to computer picks, but those aren’t replacing our expert picks.” Covers, which draws more than 40 million unique visitors annually, has built its brand around real bettors and transparent daily picks.
That transparency, Garven explained, is about more than content. It is about showing up for the full player experience. “You can’t just make a pick, ship it,” he said. “You have to be there the entire sports betting experience.”
