It might seem odd that Casey Hurbis has found his way into the gambling industry after tenures with Rocket Mortgage and car makers Fiat and Alpha Romeo.
But Hurbis, who appeared Wednesday at the SBC Summit Americas in Fort Lauderdale, sees it as a natural transition.
“I’m a marketer, I gamble every day,” he told moderator Wayne Kimmel, the managing partner of SeventySix Capital, during the panel session, Creating Brand Loyalty with BetMGM Chief Marketing Officer Casey Hurbis.
In his new role as chief marketing officer, Hurbis is charged with keeping BetMGM competitive as it grows in the sports betting sphere. According to Kimmel, there are conditions that make his job easier, notably that 49% of Americans traveled to Las Vegas or went to a casino in 2024.
