Royal Caribbean makes a major loyalty program change for casino players

Royal Caribbean makes a major loyalty program change for casino players

Article brief provided by The Street
  • Daniel Kline, The Street
December 22, 2023 2:27 PM
  • Daniel Kline, The Street

Royal Caribbean’s Celebrity brand sent out an email that it would be extending the casino year for its Blue Chip casino through July 31, 2024. That means that existing members will hold onto their current tiers for seven more months as the year normally ends at midnight on Dec. 31.

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This move heavily suggests that the cruise company has plans to merge its Celebrity and Royal Caribbean casino loyalty programs but needs more time make it happen.

Royal Caribbean and Celebrity Cruises both fall under the same corporate banner, led by CEO Jason Liberty. But each cruise line has its own leadership: Michael Bayley leads the Royal Caribbean brand and Laura Hodges Bethge helms Celebrity.