Rocky Mountain Chocolate Factory may have gambled in 2007 when it opened its first resort casino location, but the odds are with them now as they’ve seen success in these non-traditional spaces. As Senior Vice President of Franchise Development Greg Pope noted, “You go into these resorts and there is always a line of people in our stores. It’s fun to see our brand fit into a niche I didn’t expect.”

Indeed, the company signed its fourth casino franchisee in 2017, Fantasy Springs Casino in Indio, California. Fantasy Springs’ Vice President of Hotel and Food & Beverage Jay Chesterton “was a big fan of Rocky Mountain Chocolate and had frequented our stores around the U.S.,” said Pope.