Rob Gronkowski is going to attempt a field during a live Super Bowl commercial for FanDuel Sportsbook, and while it should make for some really entertaining television, it’s also an incredibly cunning marketing strategy.
According to a release, any FanDuel bettor with a Super Bowl wager of at least $5 will win a share of $10 million in free bets if Gronk “kicks the field goal.” It doesn’t say he has to make it. All Gronk has to do is attempt the field goal, which is ultimately the whole point of the “Kick of Destiny” campaign.
FanDuel released the first commercial of the campaign on Monday, where Gronk’s agent informs him of an opportunity to return to football as a kicker during the Super Bowl.
