A megaresort on the Strip looking to expand its global reach has brought in an industry veteran with a proven track record of attracting international gamblers to Las Vegas.
Resorts World Las Vegas announced the appointment of Greg Shulman as executive vice president of international marketing. According to a press release, Shulman’s new role will focus on high-end player development as part of the property’s “long-term growth strategy of expanding our international presence.”
Shulman served as vice president of casino marketing at the off-Strip Palms hotel-casino for slightly more than three years before joining Resorts World on March 17.
In the news release, the longtime gaming executive said he was “excited to embark on the next chapter of my career” and “contribute to (Resorts World’s) success as we look to accelerate our growth in the international VIP player market.”
