Kalshi has reportedly struck its most significant media partnership to date, agreeing to a deal with CNN that will see the prediction market’s odds included on the network’s television broadcasts and social media.
Axios reported Tuesday that CNN will have access to Kalshi API data, allowing it to broadcast odds that change in real time. It added that the Kalshi markets that will be featured will cover “politics, news, culture, and weather.” Sports, the largest contract category for Kalshi in terms of trading volume, were not mentioned.
The report notes that CNN will not be paying Kalshi in order to license its data. It did not say whether Kalshi would be paying CNN for the promotion. The deal is exclusive on CNN’s end, meaning it cannot partner with another prediction market.
