BetMGM is about to have a large presence on a popular social media platform. The sports betting operator is partnering with X, formerly Twitter, according to a Fortune report.
BetMGM will provide an odds feature on X and direct links to the online sportsbook [from] the Elon Musk-owned platform.
Terms of the deal were not reported, but as Fortune noted, launching the partnership in time for the Feb. 11 Super Bowl would make sense for both parties. The American Gaming Association estimated that $16 billion was wagered by more than 50 million people on the NFL’s big event in 2023.
BetMGM has more than 310 million followers on X already, and the network is a haven for bettors to share picks, show bets, and discuss sporting events, including popular ones like the Super Bowl.
