Wednesday is Prime Day.
No, not that Prime Day, on which people order an air fryer for 40% off at Amazon – it’s Prime Day in that Ohio sports bettors can be the first to bet with the new Prime Sportsbook, which planned to soft launch in the afternoon. It’s a sportsbook that is seeking to bring the old-school style of Vegas bookmaking to the world of online sports betting.
“Taking action left and right, high volume, lower margin, it’s now called American-style bookmaking. That’s what we are going to do,” said Joe Brennan Jr., the executive chairman of the nascent sportsbook, who has partnered with Adam Bjorn, a 25-year industry veteran and the COO of Plannatech, which is handling the tech and risk management end.
