The predictions-betting platform Polymarket has been paying US-based social media influencers to promote election betting on the site — even though it’s barred from letting anyone in the country use the tool to place wagers, including on Tuesday’s presidential race.
In September, Polymarket’s senior director of growth, Armand Saramout, canvassed for sponsorship deals with US influencers, according to outreach messages seen by Bloomberg News.
Over the last few weeks, Instagram pages with large followings have been posting Polymarket-sponsored content under hashtags such as #PMPartner and #PolymarketPartner. The majority are meme pages with account names like @moist, @hoodclips, and @historyinmemes, while others are personal finance influencers such as Eric Pan of @ericnomics.
