PlayUp US to be bought, pared down, by listed company

PlayUp US to be bought, pared down, by listed company

Article brief provided by Legal Sports Report
  • Matthew Waters, Legal Sports Report
July 13, 2023 8:47 PM
  • Matthew Waters, Legal Sports Report

The US operations of PlayUp are on track to be sold to a publicly listed company, the company’s global CEO tells Legal Sports Report.

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Daniel Simic said PlayUp US is also going through a significant restructuring and will only bring up to seven employees to the new company. The changes in the US do not affect the larger Australian business, he said.

The unspecified listed company has the senior management to run a US sports betting operation, something PlayUp US has lacked in the past, Simic said.

PlayUp has not had a smooth US sports betting experience so far, as it searched for a steady stream of cash.