UK-based gambling technology firm Playtech has signed a partnership with Hard Rock Digital, the online gambling arm of Hard Rock International. The deal involves Playtech investing $85 million in Hard Rock Digital in exchange for a single-digit stake in the company.
Hard Rock International CEO Jim Allen said the partnership will help the company expand its online gambling operations beyond the United States.
“This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omnichannel offering under a singular, irreplaceable brand.
This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide.”